Bright Business Consulting Branding
Naming, New Logo, Business Stationery, Brochure, and Style Guide.
Emily Elsner Twesme came to Michelle in 2019 for help with establishing her dream company. With such a positive outlook on life and a genuine desire for wanting to help businesses better their workforce and culture, Emily needed a name and logo that was as enthusiastic as she was.
After many back-and-forth brainstorm sessions, Emily agreed that “Bright Business Consulting” with the tagline “Creative Solutions for Positive Growth” would represent her new company perfectly. Michelle got to work on logo options, and after multiple rounds, the “burst” or “firework” logo was the winner! Emily loved how it felt modern and professional, yet gives her company a unique and eye-catching look while capturing her optimistic personality. One of the best parts about it, is that the “B” can be used all by itself as an icon on certain materials so people will understand they are still viewing her brand materials without seeing the entire name written out.
On top of the logo and style guide, Michelle created a repeat-pattern utilizing the triangles from the logo, as well as a brochure with custom icons to highlight Emily’s services.
“Working with Michelle was AMAZING! …
She did a great job learning about my business and getting feedback from others about their impression of the brand. Michelle captured the essence of what the business was about in a creative and professional way - a year later, I am still excited about the logo every time I see it.
Michelle is a thoughtful listener, a creative designer, and also takes into account the business purpose behind each document. Take the opportunity to work with her - you will not be disappointed!”
— Emily Elsner Twesme, 2020